Find out how a real estate and rental platform saw the performance of their Google Ads account improve with Blobr.
A French platform dedicated to short- and medium-term rentals. Users can browse thousands of furnished listings, submit rental applications, and manage their tenancy directly through the platform. Landlords can easily publish their properties and receive qualified rental applications.
Six months in, the results speak for themselves: ROAS is up 16%, and traffic is now highly qualified. Total conversions have increased by 188% year over year, while cost per click has decreased by 33%. Click-through rate rose by 70%, underscoring the impact of implementing recommendations from Blobr’s Ad Copy AI Agents.
Blobr added new traffic opportunities, using both the EXACT and BROAD match types to ensure traffic quality. Those new keywords helped achieve the 70% click-rate increase.
Blobr cleaned all the low-value search terms of the account. This reduced the overall traffic, reduced the cost-per-click, and helped supercharge the conversion rate.
Blobr changed at scale the headlines and descriptions of the account. The agent changed the low-performing headlines in ads, and helped standardize the ad copy format.
The creation of sitelinks at the ad group level helped optimize the visibility of ads on queries, and the click rate.
Created to highlight the value of the announcer, based on what makes them different from the competition.
