Discover how a Google Ads agency transformed its internal processes to dramatically reduce time spent per account while delivering an even higher quality of service.
A UK-based Google Ads agency with four consultants dedicated to lead generation clients, each spending between €15k and €200k per month.
Their clients are primarily based in the UK and include car insurance companies, educational programs, and renovation businesses.
When they started using Blobr, the agency was managing 27 clients.
Five months later, they have fundamentally transformed the way they operate and manage accounts at scale.
They report the following benefits:
Before Blobr, consultants were spending between 30 minutes and 4 hours per account, depending on account size. Much of this time was dedicated to reviewing spreadsheets, analyzing data in Google Ads, and manually adjusting budgets.
Experimentation was primarily reserved for larger accounts, while smaller accounts saw limited testing. Reporting consumed a significant portion of time, especially for smaller accounts, and implementing changes on larger accounts was resource-intensive. For example, search terms were reviewed bi-weekly using scripts.
They need only 20min to review the results and validate changes proposed by agents directly in Blobr interface. They can review proposed recommendations and push them in a few clicks at scale.
Negative keywords are reviewed and cleaned every three days.
Negative keywords are reviewed and cleaned every three days.
Ad copy headlines are optimized weekly, continuously testing new marketing angles.
Website URLs are crawled to identify better-matching landing pages weekly.
Weekly performance reports are automatically produced, including root-cause analysis.
