Changes increased conversions with controlled costs
4 campaigns analyzed
Analysis Period:
WEEKÂ N-1
Mon, 25 Aug 2025 — Sun, 31 Aug 2025
WEEKÂ N
Mon, 1 Sep 2025 — Sun, 7 Sep 2025
4 campaigns analyzed
Analysis Period:
WEEKÂ N-1
Mon, 25 Aug 2025 — Sun, 31 Aug 2025
WEEKÂ N
Mon, 1 Sep 2025 — Sun, 7 Sep 2025
Overview
WEEKÂ N-1
WEEKÂ N
GROWTH
BUSINESS
Conversions
108
130
+20.8%
Revenue
€2,715
€3,494
+28.71%
AOV
€25.1
€26.8
+6.77%
EFFICIENCY
Conversion Rate
1.17%
1.25%
+6.84%
ROAS
98%
168%
+70.91%
Costs
€2,760
€2,076
-24.78%
CPC
€0.3
€0.2
-33.33%
VISIBILITY
Clicks
9,200
10,380
+12.83%
CTR
36.95%
37.07
+0.34%
Impressions
24,900
27,999
+32.53%
Overview
WEEKÂ N-1
WEEKÂ N
GROWTH
BUSINESS
Conversions
108
130
+20.8%
Revenue
€2,715
€3,494
+28.71%
AOV
€25.1
€26.8
+6.77%
EFFICIENCY
Conversion Rate
1.17%
1.25%
+6.84%
ROAS
98.3%
168%
+70.91%
Costs
€2,760
€2,076
-24.78%
CPC
€0.3
€0.2
-33.33%
VISIBILITY
Clicks
10,380
9,200
-12.83%
CTR
37.07%
36.95%
-0.34%
Impressions
24,900
27,999
+32.53%
During the week from August 25th 2025 to August 31st 2025 , Blobr's Google Ads account saw great performance at the campaign level, with notable shifts in conversion value (+28.71%) and conversions (+20.8%).
The overall account's conversion value and conversions were positively impacted by negative keywords additions and CPA adjustments in the '2025_Blobr_PPC' and '2025_Blobr_Recommendation' campaigns, while a sharp decline in the '2025_Blobr_Analysis' campaign partially offset part of these gains with 10 less conversions this week.
The '2025_Blobr_Analysis' campaign's cost and impression increases by 25% were explained by a landing page change. Campaign ‘2025_Blobr_integrations was paused this week and explain a decrease of 10 conversions compared to previous week.
Campaigns
CAMPAIGN
COST
CONV. VALUE
CONVERSIONS
SEARCH - 19655678 - 2025_Blobr_Recommendation
Improvements due to new negative keywords and rise of the target CPA.
€109
€640
23
During the week from August 25th 2025 to August 31st 2025, the campaign '2025_Blobr_Recommandation' (ID: 19655678) saw a significant increase in conversions and conversion value, especially from 2025-08-28 onward.
On August 28th 2025, 42 new negative exact match keywords were added and the target CPA was increased from €20 to €22. Daily KPIs show a marked rise in conversions (from 1-2 per day to 4-6 per day) and conversion value after these changes, while cost per day remained stable or slightly decreased.
The timing and nature of the changes support a causal link: the addition of negative keywords likely improved traffic quality, and the higher target CPA may have increased eligible impressions and clicks, resulting in more conversions and higher conversion value.
DISPLAY - 19633322 - 2025_Blobr_PPC
Gains driven by targeted exclusions and CPA adjustment.
€123
€920
33
SEARCH - 19655678 - 2025_Blobr_Recommendation
Campaign was paused stopping a good performance.
€33
€80
3
PMAX - 18845998 - 2025_Blobr_Analysis
Sharp decline in performance because of landing page change.
€280
€88
1
COST
CONV. VALUE
CONV.
SEARCH - 19655678 - 2025 - Blobr - Recommendation
€109
€640
23
Improvements due to new negative keywords and rise of the target CPA.
During the week from August 25th 2025 to August 31st 2025, the campaign '2025_Blobr_Recommandation' (ID: 19655678) saw a significant increase in conversions and conversion value, especially from 2025-08-28 onward.
On August 28th 2025, 42 new negative exact match keywords were added and the target CPA was increased from €20 to €22. Daily KPIs show a marked rise in conversions (from 1-2 per day to 4-6 per day) and conversion value after these changes, while cost per day remained stable or slightly decreased.
The timing and nature of the changes support a causal link: the addition of negative keywords likely improved traffic quality, and the higher target CPA may have increased eligible impressions and clicks, resulting in more conversions and higher conversion value.
DISPLAY - 19633322 - 2025_Blobr_PPC
€123
€920
33
Gains driven by targeted exclusions and CPA adjustment.
During the week from August 25th 2025 to August 31st 2025, the campaign '2025_Blobr_Features' (ID: 19633322) experienced steady improvements in both conversions and conversion value, with noticeable gains starting on August 27th 2025.
On that date, 30 new negative exact match keywords were implemented, and the target CPA was adjusted from €18 to €21. Following these updates, daily conversions rose from an average of 2-3 to 5-6, and conversion value increased proportionally.
Daily spend remained stable, indicating improved cost efficiency. The alignment between the timing of the changes and the KPI uplift, supported by performance benchmarks, suggests that the optimizations enhanced traffic relevance and increased the campaign’s competitiveness in auctions, leading to better results without added cost.
SEARCH - 19655678 - 2025 - Blobr - Recommendation
€33
€80
3
Campaign was paused stopping a good performance.
On August 25th 2025, the campaign '2025_Blobr_Integrations' (ID: 19755487) was paused by the user alex@blobr.io On the previous week, this campaign provided 10 conversions.
PMAX - 18845998 - 2025_Blobr_Analysis
€280
€88
1
Sharp decline in performance because of landing page change.
During the week from August 25th 2025 to August 31st 2025, the campaign 'Blobr_Homepage-bis' (ID: 18845998) experienced a significant drop in conversions (from 11 to 1) and conversion value (from €968 to €88), alongside a stable level of clicks (from 70 to 65).
Landing page for related ad groups was modified on August 24th 2025 changed from www.blobr.io to www.blobr.io/bis. This change of landing page seems to be the root cause of this decreased performance.
