Good performance with more profitable conversions.
Analysis period
Monday May 12, 2025 - Sunday May 18, 2025
Last update
May 18th, 2025
Conversion value
92 080€
+13,4%
Conversions
62
+11,2%
Conversion rate
7,36%
+5,28%
Cost
12 280€
+2,8%
Avg. CPA
44,06€
-5.1%
Clicks
6 525
-8,25%
Good performance with more profitable conversions.
The most significant gain came from the campaign "france - IDF", which nearly doubled conversions from 8 to 15 bringing €2700 additional revenue, thanks to increased clicks (+30) and impressions (+318). This is mainly due to new relevant keywords added one week ago “Formation à Paris” and “Training course à Paris”.
Launch of the campaign "Générique | Lead Simulateur" is promising
The "Générique | Lead Simulateur" campaign also rose from 5 to 8 conversions, even with slightly fewer clicks, thanks to a higher conversion rate mostly due to new ad copy created end of last week which were more engaging. The "DEMAND GEN - Simulation" campaign emerged with 2 conversions, boosted by a major increase in impressions and clicks, showing potential at scale after the launch last week.
Change about destination pages you modified last week must be reverted
However, on the downside, the campaign "DSA - Training in Paris" dropped significantly, halving conversions from 10 to 5, likely tied to reduced clicks (–26) because of a lower number of destination pages targeted in your ads since the change made last week which were linked to a decrease of impressions by 45%.
What I recommend you to implement:
Better destination pages
I have found better destination pages better aligned with ad copy and on your website that bring traffic on your website. Add this landing page www.training.com/idf/courses for “Formation à Paris - 15 jours” and “Training course à Paris - workshop”. It brings better conversion rate with potential 1024€ additional conversion value.
I have found optimisation to reduce spending for brand keywords by setting up those keywords as SKAG and set a Max CPC slightly lower by 0,5€. It should reduce cost by about 120€ monthly related to brand keywords.
I have found some optimisations in order to reduce costs with negative keywords to add that could help you reduce your weekly costs by €800 among 6 SEARCH campaigns and 125 potential negative keywords found.
I have found a lot of search terms that you could add as keywords to bring about 5000 relevant additional traffic weekly and a potential of 23 additional conversions for a potential value of €13000.
I propose to correct spelling mistakes and align better your ad copy with your keywords and landing pages for 2 campaigns. It can improve the quality score of 18 of your keywords with a poor quality score. It can reduce cost by 2% for those campaigns. Here are all ad copy modifications.
