Challenge
A few years ago, the founders understood that the need for conversational AI and automation would only grow exponentially. That’s because it is a great way to provide the best service and support to customers worldwide.
Today, Ideta offers a no-code platform that allows companies to create conversational assistants on many different communication channels (on web pages, on social media, with instant messaging etc.). The platform makes the creation of chatbots and the use of AI accessible to all.
Chatbots can be adapted to different needs: lead acquisition, customer support, sales support, RH automation. Of course, when it comes to a specific problem, Ideta still mixes AI and a little human care. That’s what makes their platform so powerful.
Outside of their existing platform, they also created their sentiment analysis API that they wanted to share with existing customers. Their API has great value so they wanted to find a way to monetize it.
Since they were familiar with Rapid API, they considered using the platform but did not choose it for several reasons:
Discoverability: It is very difficult to be discovered and found on the marketplace among thousands of providers.
Customer relationship: They were mostly looking for a platform that was rewarding to existing customers and that provided an excellent user experience.
That’s why in order to upsell their existing customers while providing a very good user experience, they chose Blobr.
Solution
Once their API was up and running, it only took a few minutes for Ideta to start documenting, sharing and monetize on Blobr. Besides, they were able to share their brand new portal with their existing customers.
Key criteria to use Blobr
Blobr provides a developer portal that can be understood and used in minutes. There is no steep learning curve.
Ideta likes the ease of moving from a functional API to a true shared and monetized product. They are able to use different monetization models without having to manage the monetization and billing aspects on their end.
Unlike other platforms and marketplaces, Blobr guarantees that Ideta strengthens its relationship with its customers through a developer portal that can be integrated into the Ideta platform.
Blobr puts a lot of effort into its customer service. Ideta gets feedback from the Blobr founding team and can shape the future of Blobr by giving advice on useful features they would like to see on Blobr.
Results
Since they wanted to move quickly to share their APIs but did not want to degrade their customers' experience, it was important to be selective about the solution. Blobr provided an excellent developer experience.
Ideta is now able to upsell to existing clients through its sentiment analysis API. Customers can extract their users' feelings about the tags they have chosen.
Analytics help Ideta scale their sales approach. They know their existing customers, but they are discovering how they use their sentiment analysis API. They know who calls their API the most and they will be able to adapt their existing offering with some other APIs in the coming months.