APIs are no longer about data attributes: It's about the experience of users. Users are looking for a valuable, quick, tailored, consistent, transparent, and predictive process that addresses API related pain.
Users want APIs that focus on value & solve their pain for a specific use case.
As time is money, users want to test quickly. Time to the first call is critical.
Prospects explore if the API they consider will provide exactly what they need.
From exploration to onboarding, the API experience should be consistent.
Each action, outcome of the APIs and API portal should be user-centric.
All info should be available at users' fingertips. Transparency leads to trust.