The API experience concept
APIs are no longer about data attributes. They are about the experience of users. Users are looking for a valuable, quick, tailored, consistent, transparent, and predictive process that solves an API related pain point.

Valuable
Users want APIs that have a specific use case focused on solving an issue.

Quick
As time is money, users want to test quickly. Time to first call is critical.

Tailored
Customers want an API that meets their exact needs.

Consistent
From exploration to onboarding, the API experience should be consistent.

Predictive
Each action and outcome of the APIs and API portal should be user-centric.

Transparent
All info should be available at the users' fingertips. Transparency leads to trust.